Developer referenceBrand marketing, growth, and campaign operations teams

Plan a marketing campaign

Turn market insight into a complete audience, message, channel, creative, and measurement plan

ARCHITECTURE

Five-stage workflow

01Analyze market, competitors, audiences, and prior campaigns
02Define objectives, core messages, and segments
03Create channel strategy, creative directions, and a content calendar
04Review brand, factual, and platform compliance
05Track cost, conversion, and incremental impact
STACK

Recommended components

Start with one component per capability and replace it only when evaluation data shows a clear gap.

DELIVERY

From proof of concept to production

  1. 01Define the user journey, input and output schemas, permission boundaries, and success metrics.
  2. 02Build one end-to-end happy path with the smallest viable tool stack and a fixed evaluation set.
  3. 03Add authentication, timeouts, retries, fallbacks, audit logs, and human review for risky actions.
  4. 04Release to a limited audience, measure quality, latency, and cost, then expand with evidence.
CODE SAMPLE

Framework-neutral orchestration skeleton

TypeScript
type WorkflowInput = { request: string; userId: string };
type StageAdapter = (context: unknown) => Promise<unknown>;

const stages = [
  "Analyze market, competitors, audiences, and prior campaigns",
  "Define objectives, core messages, and segments",
  "Create channel strategy, creative directions, and a content calendar",
  "Review brand, factual, and platform compliance",
  "Track cost, conversion, and incremental impact"
];
const selectedTools = [
  "REST Countries",
  "Nominatim",
  "Open Library",
  "Hugging Face"
];

export async function runWorkflow(input: WorkflowInput, adapters: Record<string, StageAdapter>) {
  let context: unknown = { ...input, selectedTools };

  for (const stage of stages) {
    const adapter = adapters[stage];
    if (!adapter) throw new Error(`Missing adapter: ${stage}`);
    context = await adapter(context);
  }

  return context;
}

Implement each adapter on the server with the selected component’s official SDK or API. Never expose provider credentials in browser code.

LAUNCH CHECK

Production checklist

  • ✓Every stage has a defined owner, input, output, timeout, and failure state.
  • ✓Credentials and sensitive data stay server-side with least-privilege access.
  • ✓Model output is validated before it reaches a database, user, or external action.
  • ✓Sources, tool calls, prompts, versions, and human decisions are traceable.
  • ✓A fixed evaluation set covers normal, ambiguous, adversarial, and unavailable-tool cases.
  • ✓The workflow has a visible fallback and a manual recovery path.